Dentricity Blog
Quick Reference Guide: Generating New Patients with Your Dental Website
While there once was a time that simply having a dental website was sufficient to establish your online presence, these days it just doesn’t cut it. Of course if you already have an established website, you’re on the right track. But in order to market effectively and draw new patients to your practice you need to broaden your approach (and your reach) to generate interest, boost traffic and, ultimately, increase your new patient conversion. The tips below are designed to put you on the fast track to using your website and a few select Internet resources to generate new patients for your dental practice.
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Using Your Dental Website to Increase Patient Satisfaction
Now, more than ever, your dental website plays a vital role in building your practice and establishing a “hub” for your patient community. Your website should not only attract patients, but also allow them the opportunity to get to know you and build their trust in you and your practice team. Perhaps most importantly, your dental website should elevate the overall level of patient satisfaction which will, in turn, lead to link-sharing and word-of-mouth referrals from satisfied patients.
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Quick Reference Guide: Keeping Your Dental Website Fresh and Relevant
There are many facets to website success, but one very simple (and key) element often goes grossly overlooked: fresh, relevant content. Yes, it’s the simple things that often elude us. Many practices spend hours focusing on the complex when often times the simplest answer may be the most effective. Now, that’s not to say that you should abandon ship on all other fronts. But what good is a link-building campaign, SEO strategy, or Social Networking effort without great content to direct your traffic to? Here we’ll take a look at a few simple tips to keep your website fresh, relevant and engaging.
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Connect with Your Dental Patients Using Social Media
Regardless of your practice type, it’s a safe bet that a good percentage of your patients is using social media to connect with friends and loved ones. But did you also know that many users rely on social media sites such as Facebook and Twitter to get news and product updates from businesses? Social media is arguably the top form of media in use today. In fact, a recent study finds that there are now more social media user accounts than email accounts!
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Don’t Forget DMOZ!
When making a list of the major search engine directories where you would like your practice website to be listed, you should not overlook one of the most important (and biggest) directories available: DMOZ (short for Directory Mozilla). DMOZ is just another name for the Open Directory Project – one of the largest and best human-powered submission directories on the web. The Open Directory Project (http://www.dmoz.org) was designed, and is currently operated by, a volunteer group of web editors and reviewers.
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5 SEO Mistakes to Avoid
Everyone knows that content is king. But there are other details that can make or break an SEO campaign. This article highlights five common SEO mistakes that you should absolutely avoid while building your dental SEO campaign.
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Mobile Websites for Dentists: A Necessity?
So you have a website. Great! Having a website for your practice is a great first step in getting noticed and generating more new patients. But, the real question is this: “Is anyone finding my website?” One of the biggest challenges faced by most dentists and medical professionals is a shortage of website traffic. If your website isn’t getting adequate traffic, the practice probably isn’t generating many new patient appointments. Generating new patient traffic is an ongoing process, but with a little time and dedication you can ensure that you’re being found when patients do a search in your local area.
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Valuable Tips to Drive More Traffic to Your Website
So you have a website. Great! Having a website for your practice is a great first step in getting noticed and generating more new patients. But, the real question is this: “Is anyone finding my website?” One of the biggest challenges faced by most dentists and medical professionals is a shortage of website traffic. If your website isn’t getting adequate traffic, the practice probably isn’t generating many new patient appointments. Generating new patient traffic is an ongoing process, but with a little time and dedication you can ensure that you’re being found when patients do a search in your local area.
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Looking for New Patients?
Contact us and speak with one of our friendly experts to find out how a Dentricity website will bring new patients to your practice.